ELSA | BOHEMIAN MIDI DRESS

A LITTLE NOTE FROM JUDITH 🤍

For twenty-two years, I stood behind a salon chair. I loved the conversations and watching women smile at their reflection. But I always wanted to do more than cut their hair — I wanted to dress the women they described.

Eleven years ago, a boutique on my usual route stood empty. Dark windows. A sign on the door. I called the number, traded my scissors for a needle, and opened Judith’s Merivale — a welcoming place where women could find something that made them feel beautiful again.

For eight years, I never looked back. But the last three years have been different. Materials cost more, energy bills have become harder to plan around, and every delivery seems to cost more than the month before.

I’m carrying it all alone — no partner, no second income, two kids at home. There have been nights at my kitchen table, hands still sore, invoices in front of me, wondering how much longer I can keep going.

But I’m not ready to close that door. That is why I’m holding my Revival Sale — every piece at a price that lets me keep going. Every order means more to me than you might realise, and I’m deeply grateful for your support.

With love,
Judith Fletcher
Judith’s Merivale
Christchurch 🤍